The 3 PM sweet break is more than just a snack—it’s a “moment of small happiness” that helps reset the mind and body. In Japan, this tradition dates back to the Edo period, when 2–4 PM was called “Yatsudoki,” which evolved into snack time. In Europe, the custom of afternoon tea has long been cherished as a soothing ritual.

Snacks offer many benefits: they restore focus, reduce stress, lift your mood, provide nutrients, and even encourage conversation. They’re not just about calories—they act as a bridge connecting people.

When choosing snacks, the key points are “convenience, ease of eating, and satisfaction.” Ideal sweets are those that store well at room temperature, don’t dirty your hands, and have a pleasant aroma without being overly sweet. Recommended by category are: individually wrapped baked goods (like financiers and canelés), refreshing chilled treats (like pudding and jelly), flavorful East-meets-West combinations (like matcha gâteau), and seasonal items (like lemon cakes) that inspire conversation.

Kobe-based Penheur offers perfect options for 3 PM treats, such as luxurious butter sandwiches and bite-sized canelés. With their crisp textures, smooth creams, and variety of flavors, they’re beloved by fans who say they help them reset during afternoon tea.
👉 Visit the official Penheur online store here

To turn snack time into a cherished ritual, avoid multitasking and dedicate just five minutes to enjoying your treat. Serving it on a plate, pairing it with your favorite drink, or adding music or aroma can transform it into a delightful sensory experience.

3 PM snack time gently answers questions like “Am I taking time to care for myself?” and “Do I have something to look forward to today?” Though sweets disappear quickly, the joy they bring lingers in your heart.

In the midst of a busy day, a peaceful moment awaits you at 3 PM.
What will you choose for your treat today?

👉 Enjoy baked sweets from Kobe during your snack time